Logo Icon

CRO.MX Identity

Brand Guidelines v1.0 • "The Vital Spike"

01. The Logo

Primary Mark & Icon
Main Wordmark

Usage: Light Mode

Light Mode Logo

Use on white or light grey backgrounds.

Usage: Dark Mode

Dark Mode Logo

Use white wordmark with high-visibility icon on dark backgrounds.

02. The Icon

Favicon & App Icon

The Vital Spike icon represents the stabilization and sudden growth of revenue. It acts as a visual metaphor: a heartbeat (health) turning into an upward trend (growth).

  • Use for Favicons (16px, 32px)
  • Use for Social Media Avatars
  • Use as watermark on whitepapers
Large Icon
Light Mode
Medium Icon
Small Icon
Large Icon Dark
Dark Mode
Medium Icon Dark
Small Icon Dark

03. Colors

Primary Palette
Aa

Brand Orange

#FF5900 Primary CTA
Aa

Void Black

#000000 Backgrounds
Aa

Clinical White

#FFFFFF Base / Text

04. Typography

Satoshi & Array

Satoshi Variable

"More Revenue. Zero Risk."

Primary Typeface

Black (900)

Used for major headlines and impact statements.

Medium (500)

Used for body copy and general interface elements.