01. The Logo
Primary Mark & IconUsage: Light Mode
Use on white or light grey backgrounds.
Usage: Dark Mode
Use white wordmark with high-visibility icon on dark backgrounds.
02. The Icon
Favicon & App IconThe Vital Spike icon represents the stabilization and sudden growth of revenue. It acts as a visual metaphor: a heartbeat (health) turning into an upward trend (growth).
- ✓ Use for Favicons (16px, 32px)
- ✓ Use for Social Media Avatars
- ✓ Use as watermark on whitepapers
Light Mode
Dark Mode
03. Colors
Primary Palette
Aa
Brand Orange
#FF5900
Primary CTA
Aa
Void Black
#000000
Backgrounds
Aa
Clinical White
#FFFFFF
Base / Text
04. Typography
Satoshi & ArraySatoshi Variable
"More Revenue. Zero Risk."
Primary Typeface
Black (900)
Used for major headlines and impact statements.
Medium (500)
Used for body copy and general interface elements.